World Fair Trade Day 8 May 2021 – Build Back Fairer
World Fair Trade Day is a great opportunity for Fairtrade communities to take action away from the main UK Fairtrade Fortnight activities.
Co-ordinated by the World Fair Trade Organisation, World Fair Trade day happens on the second Saturday in May every year. As well as the farmers and workers who grow and make the Fairtrade marked products we celebrate during Fairtrade Fortnight, the focus is on the organisations who are part of the wider fair trade movement, as members of WFTO itself or network members like BAFTS – Fair Trade Network UK. The artisans and producers who make these mainly hand crafted products, from clothing and accessories to home and garden ornaments are a key part of the move towards a fairer world. You may remember the CEO of the WFTO Erinch Sahan was the keynote speaker at the Fairtrade Yorkshire Conference in October 2020 so we have a great connection from our region to the wider fair trade movement.
World Fair Trade Day will see a Europe-wide campaign celebrating the fair trade outlets in your local area under the banner “Fair Trade Local”. We’re asking people to take photos 0utside their local fair trade shop and upload them to social media with the hashtag #FairTradeLocal. We’re also asking you to contact your local MP or mayor and ask them to take a photo with the poster reading “Build Back Fairer”, then send them to the WFTO for inclusion in their gallery.
Here’s our Co-ordinator and newly elected Chair of the National Campaigner Committee sharing her message.
Get the email template and instructions
There are social media assets for you to download here.
Watch the Build Back Fairer campaign video here and via the Fairtrade Yorkshire YouTube channel
