Don’t Give Up on Fairtrade in Lent

Don’t Give Up On Fairtrade this Lent
Lent is a time when many of us choose to make a small sacrifice for a few weeks. For lots of us this includes giving up chocolate, which has the added benefit of making our Easter celebrations that bit sweeter, but have you considered the impact of your choice on the millions of cocoa and sugar farmers who rely on our chocolate consumption for a living.
Fairtrade Fortnight starts on the Monday before Ash Wednesday and we’re asking you not to give up on the Fairtrade farmers this Lent. By pledging to make sure all the chocolate you eat this Lent is Fairtrade – and talking to others about your choice – you can help support farmers around the world to have a better life.

When we ask Fairtrade farmers what they want us as campaigners to do, the answer is nearly always “Buy our goods!”
So while giving up chocolate for Lent might feel like the right thing to do, it leaves cocoa (and sugar) farmers out of pocket.
So this year we’re saying “Don’t Give Up On Fairtrade this Lent”
By making sure you only eat Fairtrade chocolate in Lent – instead of giving up altogether – you can help farmers around the world.
Because the Easter message is partly that one person can save the world and Fairtrade is a way for you to be that one person.

So instead of refusing all chocolate by saying “Sorry, I’ve given up chocolate for Lent” now you can say “I’ve pledged only to eat Fairtrade chocolate during Lent” and start a conversation with someone who may not know how important Fairtrade is to farmers.

You can download our leaflet below and this Fairtrade Fortnight look out for stories from the cocoa farmers themselves to help you explain why you’re not giving up on Fairtrade this Lent. Some of these will be “storybombed” by Fairtrade campaigners and supporters, some will be in the national and local press and some will be available on the Fairtrade Foundation website and social media.

Dont Give Up on Fairtrade

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